Whether you are new to organizing or have been doing this work for years, this course will help you understand how your story connects to a larger narrative, and how that narrative can drive real change in your workplace, your union, and the systems that shape workers' lives

In this module, Bev and Marcela explore why stories are at the core of organizing and why data alone is never enough. Marcela brings the investor perspective: in a world that reduces workers to "human capital" and data points, stories are what close the distance between a corporate boardroom and the people whose lives are affected by the decisions made there.

In this module, Bev and Marcela explore how individual stories are woven into a collective narrative — and why that matters for campaigns, advocacy, and change. Marcela shares how investor organizing mirrors labor organizing: someone raises an issue, others recognize themselves in it, and a coalition forms around a shared analysis.

From the fight against Cop City in Atlanta — where workers at Home Depot and UPS were connected to grassroots organizations opposing a police training facility whose board included their own employers — to ICE raids in Home Depot parking lots that Marcela's team documented and brought directly to company management, this module shows how stories become strategy.

Stories don't just move people emotionally; they move campaigns strategically. In this module, Bev and Marcela get practical. What does it look like to take a worker's story and turn it into a petition, a shareholder proposal, public testimony, or a campaign demand?

You have a story. Now how do you tell it in a way that moves people and moves campaigns? The best practices here are simple, but they take practice. Lead with what is true. Use we, not just I. Connect your experience to the bigger pattern it represents. And keep listening because campaigns evolve, and the stories that power them need to evolve too.

Thank you for completing this course to learn how to amplify your influence and link climate and workers' lived experiences through storytelling.